Find out why the sign-off is so important, and what you can do to increase your click-through rate!

There’s a good chance your brand voice has been corrupted.

Like when your aunt was visiting that one time, and she clicked on the big red button that said she won a free cruise (while she was using your laptop, of course,) and now you’re left with the blue screen of death.

But this virus is far more insidious, and there’s no blue screen of death to even alert you to anything being wrong!

Many brands create a beautiful and creative brand voice but skip over the critical step of ensuring their voice resonates with that of their best buyer. Indeed, my job as a copywriter would be much easier if I could just crank out some flowery, clever lines for my clients.

But it’s rarely that simple….

Your call-to-action has a massive impact on whether your ideal buyer clicks (aka buys) or bounces, never to be seen again… Discover how you can craft a compelling and irresistibly clickable call-to-action by watching this video.