This Email Nearly Ruined My Marriage

(and how you can use it to connect with your ideal buyers)

I was really feeling my oats after writing the most hilarious email in the world. 

 Craving some immediate gratification, I sent a copy to my husband… impatiently waiting for some ooohs and ahhhs to follow.  

 (I’ve never learned how to live in a world of realistic expectations. I married an engineer; he doesn’t do ‘ooohs and ahhhs’.)

 His engineer-ey response: “It’s good. Here’s an email that’s *actually* hilarious.”

Oof. 

That “actually” hit like a mechanical keyboard to the head. 

 Brb - gotta go eat a tub of ice cream and have a dramatic *tortured writer* moment. 

 *Types up the title of this blog post in a fit of rage*

Ahhh, that’s better. 

 Here’s the thing - after letting my HILARIOUS email rest for 24 hours, my fresh eyes could see it wasn’t all that funny. In fact, it was a pretty big dose of ‘trying too hard’ and choosing ‘clever over clear’. 

 But giving your copy some air before hitting ‘send’ is a story for another day.

 The worst (best) part? 

 The email he sent me was indeed *actually* funny.

 So... I’m deconstructing it for you today because I begrudgingly love it, and it has some perfect examples of how you can infuse your copy with personality.

 And personality-driven copy is just what you need to authentically connect with your ideal buyers and convert them into loyal customers. I’ll tell you why inside. 

PS - My husband is a good man. A very honest, supportive, good man who helps me be my best self… and sometimes that *help* lands him in a beehive of emotions and insecurities. And someday, we’ll start a sitcom about it.

What did you think of this email?

Xx Sammy

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