You're Going to Get Ripped off by Offering a Guarantee
Yep, it’s likely you’ll get ripped off by a few people. Does that mean you shouldn’t offer a guarantee?
Absolutely not.
Here’s the truth - the sales you gain eclipse a few refunds.
Most people aren’t out there to rip you off, but most people ARE hesitant to part with their hard-earned money when there’s any risk involved.
And guess what? No matter how great your offer and copy, there is an element of risk up until your prospects try out your product or service.
That means they’re reviewing your offer with the ultimate sales-killing lens: hesitation.
So, if you’re a course creator or online coach, remove the risk and hesitation by offering a guarantee, so you can build up a base of eager buyers who are excited to buy your products and tell their friends all about you.
EVEN (especially) if your offer is an inexpensive, front-end offer.
Watch for my next post, which is all about how to actually create a money-making guarantee.
Xx Sammy
If you’re a course creator and you 100% stand behind your offer, then this one is for you.
Yep, it’s likely you’ll get ripped off by a few people. Does that mean you shouldn’t offer a guarantee? Absolutely not.
Here’s the truth - the sales you gain eclipse a few refunds.
As brands, we tend to lean toward professional and stiff copy. We scrub the personality and simplicity right out of our messaging… scrubbing away any chance of bonding and connecting with our audience (buh bye sky-high conversion rates).
Find out why the sign-off is so important, and what you can do to increase your click-through rate!
There’s a good chance your brand voice has been corrupted.
Like when your aunt was visiting that one time, and she clicked on the big red button that said she won a free cruise (while she was using your laptop, of course,) and now you’re left with the blue screen of death.
But this virus is far more insidious, and there’s no blue screen of death to even alert you to anything being wrong!
Many brands create a beautiful and creative brand voice but skip over the critical step of ensuring their voice resonates with that of their best buyer. Indeed, my job as a copywriter would be much easier if I could just crank out some flowery, clever lines for my clients.
But it’s rarely that simple….
Your call-to-action has a massive impact on whether your ideal buyer clicks (aka buys) or bounces, never to be seen again… Discover how you can craft a compelling and irresistibly clickable call-to-action by watching this video.
How do you connect a compelling story to your offer? It’s all in the segue baby! Get the exact tools you need to smoothly and naturally transition your reader from a story that draws them into your irresistible offer.