Michelin Star Emails - The Call-to-Action
Read my blog. Watch my video. Buy my thing. (Holy demanding Batman!)
But what do the above all have in common? Each of them is a call-to-action.
Whether they’re any good or not is still to be determined… you’ll discover what makes a call-to-action irresistibly clickable... and what makes a call-to-action not so sexy...
And listen, if you get your call-to-action wrong, it can cost you A LOT. So seriously, go watch my video.
Dive on in and start getting those clicks!
The tasty tips you’ll find inside:
4 tips to power up your call-to-action
The #1 mistake to avoid when crafting your call-to-action
Examples of what to do… and what not to do
So give it a go and email me at sammy at sammycopy.ca to tell me about your results!
Xx Sammy
If you’re a course creator and you 100% stand behind your offer, then this one is for you.
Yep, it’s likely you’ll get ripped off by a few people. Does that mean you shouldn’t offer a guarantee? Absolutely not.
Here’s the truth - the sales you gain eclipse a few refunds.
As brands, we tend to lean toward professional and stiff copy. We scrub the personality and simplicity right out of our messaging… scrubbing away any chance of bonding and connecting with our audience (buh bye sky-high conversion rates).
Find out why the sign-off is so important, and what you can do to increase your click-through rate!
There’s a good chance your brand voice has been corrupted.
Like when your aunt was visiting that one time, and she clicked on the big red button that said she won a free cruise (while she was using your laptop, of course,) and now you’re left with the blue screen of death.
But this virus is far more insidious, and there’s no blue screen of death to even alert you to anything being wrong!
Many brands create a beautiful and creative brand voice but skip over the critical step of ensuring their voice resonates with that of their best buyer. Indeed, my job as a copywriter would be much easier if I could just crank out some flowery, clever lines for my clients.
But it’s rarely that simple….
Your call-to-action has a massive impact on whether your ideal buyer clicks (aka buys) or bounces, never to be seen again… Discover how you can craft a compelling and irresistibly clickable call-to-action by watching this video.
How do you connect a compelling story to your offer? It’s all in the segue baby! Get the exact tools you need to smoothly and naturally transition your reader from a story that draws them into your irresistible offer.